Today Marjolein and I are launching a business.
The funny thing is: we’re not.
The cake you see is on her kitchen table because we have been working together for a little over a year now. Being the considerate friend and business partner that she is, she bought us a cake.
What’s a better thing to say is that the story has evolved and the business now both merits and will benefit from having its own identity.
The company is called Rule #6. Rule #6 is “Stop taking yourself yourself so damn’ seriously, will you?” So I am not going to change my LinkedIn profile to “Co-Founder & Chairman” and Marjolein won’t put up “Co-Founder & CEO”, if you don’t mind.
We have put up a website today that conveys what we stand for. That is the next chapter in putting the business in the world.
“What took you so long?” I can hear you thinking. Well, it was also a process of invention and reinvention as we figure out what it means to work together.
I am proud that we got this far.
What are you proud of this year?
If you want to have a sneak peek, it’s here: rule #6