Change your chocolate.

“If you want to change the world, change your story” is one of the maxims of my friend Michael, a master and teacher of narrative strategy.

He’s also an above average consumer of chocolate. The other day, jokingly, he commented “Change your chocolate” somewhere.

That generated an insight for me:

“You jest, but if you look at a chocolate tasting as an intervention, it’s a fabulous kinaesthetic experience to show the power of story. Particularly if you add one or two bland industrial ones to juxtapose them with the artisanal set”, was what I sent back.

All this harks back to the analogy of making insalata caprese I have long used to explain the difference between making a difference and indifference in doing things.

You can go to Aldi, buy plasticky mozzarella, water bomb tomatoes, freeze dried basil, pre-ground pepper and salt and cheap olive oil. If you toss all of this together on a plate, you can technically call it insalata caprese. 

Or… you can go to the the local farmer’s market, buy a regionally produced variety of mozzarella, beautiful organic tomatoes and … you sense where this is going.

The difference is love.

My problem with this experiment was always that to give people the meh and the wow insalata caprese experience would require quite a bit of coordination and logistics.

Whether you are a brand or a human being: your story, how you show up and manifest the next chapter matters.

Now Michael and chocolate have come to the rescue, metaphorically.

We can share chocolate and stories of origin. I believe the closer you stay to your origins, the more your terroir stands out.

To underline the synchronicity in life, my wife walked in with an industrial size slab of chocolate I had to chop up so she can share it with her team.

Somebody was best pleased with the chips and bits, as you can see.

How can you show what you do, rather than tell?

I am mindful that Michael kinda owns this chocolate thing, but if you want to explore new beginnings -or learn more about his work, possibly over chocolate – feel free to reach out.

Thanks, Michael. :o)

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